Skills

Utilised six-figure monthly budgets as part of a multi-channel acquisition strategy that delivered over 5,000 new users per month.

Created the strategy for acquisition and retention campaigns across multiple territories (US and UK) that drove an increase in transactions at target cost per acquisition (CPA). Platforms used included Meta and Twitter.

Launched social media accounts across multiple platforms (Facebook, Instagram, Twitter, Snapchat). Delivered organic social media strategies that led to increased engagement and brand awareness.

Keyword research, content briefs, content writing, site optimisation, technical SEO, and site launches

Led the content strategy for the BetBull and WynnBET brands to drive brand awareness, educate users, acquire new users and generate turnover.

Created and implemented a creative process in two gaming businesses that increased efficiencies and ensured the continuity of messaging across all assets.

Owned the campaign calendar to plan our spend on acquisition campaigns. Made sure assets were delivered on time and to brief.

Owned the relationship with multiple external agencies concurrently.

Extensive experience writing compelling copy for various clients and across numerous channels.

Familiar with a number of different content management systems including traditional (Wordpress) and headless (Contentful).

Extensive experience launching and optimising apps in both the Apple App Store and Google Play Store. Knowledge of Apple Search Ads (ASA) and Google Universal App Campaigns (UAC).

Worked alongside an external agency to launch testing program that drove a £2 million uplift in transactions. Involved forming hypothesis, user research, running experiments, and implementing results.

Managed a seven-figure budget and planned campaigns alongside an external media agency.