SEO. Content. Design.
BETBULL WEBSITE RELAUNCH
BetBull was a sports betting app that encouraged users to engage using social mechanics.
To catapult the brand to the next level and achieve a larger share of the UK market, Eric Cantona was brought on board as a brand ambassador with a supporting cast of ‘bulls’ that included Darren Bent and Ray Parlour. With a significant budget allocated to Above The Line (ATL) advertising, how could we maximise the visibility of the brand on organic search?
The solution was a complete relaunch of the BetBull.com website
To rebuild the website I worked alongside external agencies and internal stakeholders to successfully deliver a complex project. The process included scoping workshops, creating technical SEO requirements, building a robust site structure, copywriting all on-page items, delivering an SEO checklist, and creating a future roadmap for ongoing content creation.
I also worked closely with the creative team to brief in imagery and build a site that looked great.
