Display. Paid Social. MarTech.
WYNNBET MASSACHUSETTS PRE-LAUNCH CAMPAIGN
Please Note: All images are for illustrative purposes and are historical
Wynn Interactive is an online gaming company that runs the WynnBET online sports betting and casino service.
To coincide with the opening of the Massachusetts sports betting market, the Wynn Interactive marketing team was tasked with building a pre-launch plan ahead of the full online launch. With the land based offering launching before online, how could we maximise brand awareness to capture a large volume of leads?
Please Note: All images are for illustrative purposes and are historical
The solution was a cross-channel digital marketing campaign to capitalise on pre-launch interest
To maximise this opportunity, I worked alongside the team at Encore Boston Harbor to run campaign activity across both programmatic display placements and paid social. This process included forecasting spends, sourcing assets, educating internal stakeholders, and copywriting all ad copy.
To capture these leads, I worked with the design team to build bespoke landing pages and made sure that correct tracking link were rolled out to all properties. By using Google Tag Manager to deploy a tracking pixel, we were able to retarget many of these leads post launch.
Please Note: All images are for illustrative purposes and are historical